Six successful Google AdWords charity campaigns
Google for Nonprofits gives registered charities access to almost £78,000 worth of AdWords credits per year, use of Google Apps to cut IT costs and access to premium YouTube features. Those AdWords...
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7 Charities who totally get Snapchat
Ask any of the young people your charity works with right now to name the social media channel they use most often. I can pretty much guarantee the answer will be Snapchat. Snapchat’s user base has...
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Digital Exclusion: Is the 3rd Sector Missing the Bus?
Ross McCulloch, Director of Third Sector Lab and Founder of Be Good Be Social We are now a mere four years away from the Scottish Government’s bold ambition to make us a world-leading digital nation....
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8 Free Image Sites to Boost your Content
We’ve all done it. At the end of a busy week, your to-do list hasn’t got much shorter and you STILL need to some finishing touches to that Facebook post… Fast forward to Monday and you look realise...
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5 Charities Winning At Instagram
With 400 million users, Instagram is a behemoth. More adults use this platform than Twitter, so it’s time to pay it some mind. Personally speaking, Instagram is my favourite social media channel. I...
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6 Planning Tools Save your Bacon
Yesterday one of my biggest bugbears with multiple people running the same social media platform reared its ugly head. A colleague and myself posted basically the same content. Identical in aim....
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10 Speedy Ways to Increase your Following
Numbers aren’t everything. Where the Third Sector is concerned we want quality, not quantity. Still, we need to get connected with people, and there are some pretty straight forward steps we can take...
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Intro to Case Studies for Charities
Maya Angelou “People will forget what you tell them, but they will never what you make them feel” Maya puts it best. Case Studies are stories we can use to identify with people, or a cause we wouldn’t...
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Case Study Interviews 101
Great interviews and case studies bring your stories to life. But how do you get the best studies out there? Where do you begin? How do you get the best, juiciest bits from people, whilst respecting...
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3 Ways to Make your Stats Sing
Months of data-gathering, weeks of number-crunching and countless hours in front of a screen making sense of the numbers. Statistical analysis is crucial to show the impact of your charity’s work. Make...
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